Digital Marketing Website Specialist
As a Digital Marketing Website Specialist, I play a key role in supporting digital marketing campaigns to meet business and marketing objectives, driving website traffic, generating leads, and creating sales demand. Additionally, I provide front-line support for marketing and website tools such as HubSpot, Salesforce, and more.
Key responsibilities include:
Collaborating with Sales & Marketing: Engaging in lead management and generation initiatives, ensuring seamless communication between teams to drive qualified leads.
Email Marketing Strategy: Providing strategic direction for email marketing programs, marketing automation, and campaigns, continuously improving the effectiveness of these tactics.
SEO Management: Overseeing on-page and technical SEO efforts to improve Google rankings and drive organic traffic to key solutions.
Stakeholder Relationships: Building strong relationships with internal teams who rely on platforms like HubSpot and Salesforce for their daily operations, ensuring they receive the support and tools they need.
Digital Advertising: Working with the Marketing Manager/IT/Communications teams to strategize, execute, and measure the results of digital advertising efforts across search, social, and email platforms.
Tool Selection & Analytics: Identifying and implementing tools and platforms necessary to test, measure, and optimize digital marketing efforts.
Leadership & Guidance: Offering leadership to the marketing team on how emerging digital products and processes may present both challenges and opportunities, and guiding them to adapt effectively.
By leveraging my expertise, I help bridge the gap between marketing objectives and web performance, ensuring digital strategies are implemented efficiently and with measurable success.
Collaborate with cross-functional teams to integrate website initiatives with broader digital marketing strategies
Strong written and oral communications
Providing metrics and data analysis
Professional development
Develop Email and SMS Marketing Strategies
Content Creation
Segmentation and Targeting
A/B Testing
Conduct A/B testing on email subject lines, email and SMS content, and calls-to-action to optimize performance across channels and improve key metrics
Performance Analysis
Monitor, analyze, and report on the performance of email and SMS marketing campaigns using key metrics and KPIs. Identify trends, insights, and opportunities for optimization and growth.
Operational Efficiency
How do you improve processes for sending email and SMS touch points across multiple regions? Communicate the results and ensure adherence to local guidelines and regulations.
Lifecycle Focus
Identifying opportunities and articulated and defended conceptual and directional choices for new lifecycle campaigns and/or tests to existing to optimize those programs and provide additional revenue.
Collaboration and Coordination
I've worked closely with cross-functional teams, including marketing, design, merchandising/product, and development to coordinate campaign timelines, messaging, and goals.
Assisting client requests and client deliverables
Content creation, social media, and Google products, demonstrating, I have a willingness to go above and beyond to deliver exceptional service.
Day-to-day email marketing activities
Performing marketing activities including, but not limited to, email campaign set-up, drafting, editing and proofreading email content, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
Strong analytical and quantitative skills
Passionate about optimization and data analysis, discovering new insights across to increase performance using data to develop and measure marketing programs performance.
Mailchimp, Salesforce and Hubspot
I've experienced Mailchimp and Salesforce and Hubspot at a company called Digitalglobe. Custom coding their portal and administering rights to groups and people within the organization.
Result oriented digital marketing services for over 12 Years!
- Small Business Champion: Developing tenant resources, enhancing tenant communication, tracking program effectiveness, and promoting brand awareness.
- Website Design & Maintenance: Developing and maintaining company website(s) to ensure an up-to-date, dynamic, integrated, user-friendly experience for all audiences.
- Social Media & Email Marketing: Create engaging content for social media, email campaigns to promote brand awareness, attract new business, and retain existing clientele.
- Graphic Design: Producing high-quality graphics and visual assets for all digital platforms and marketing initiatives for online and printed materials.
- Photography & Videography: Capturing and editing compelling visual content through photography and videography to support marketing campaigns and corporate events.