Couples Institute of Colorado
Couple's sometimes need therapist and in Colorado, in Denver metro area, there is one, one that is greater than the rest and with that being said, well, she needed a strong website to coordinate, collaborate and teach and help many people work through their tough times.
As a freelance website designer for Couples Institute of Colorado, I bid and designed a layout similar to what the customer wanted in look and feel.
Working with the client, we worked on a domain name, hosting services, and started the process of building page content, structure and information.
1. THE PROBLEM
The primary goal was to maximize conversions and into a single intuitive brand experience.
This would enable Couples Institute of Colorado to enhance their overall marketing strategies by providing better product promotion and streamlined integration with existing WordPress technology.
Ready for the challenge I had re-think the entire approach to structure, interface and core technologies from scratch.
2. THE SOLUTION
I get excited to deliver creative strategies, tactics and approaches that help clients grow their business.
When it came to Couples Institute of Colorado, I had to start from scratch and mold it into something the client envisioned.
Key Responsibilities:
- Customized graphics: Created and utilized my graphic background in creating a new logo and graphics for the website using Canva and Figma
- Page Layout: Customize page layouts, page design
- Product team meetings: Translating mock ups into functional and specific webpage design(s) to ensure that all design elements are accurately implemented and optimized for specifications by owners and stakeholders
- Cpanel hosting: troubleshooting, backup, email configuration, database connectivity
- Google business: Google Business Profile, Google Maps, Google Search Console, Google Indexing
- SEO ulitization: YoastSEO, Simple SEO - Semrush optimizing and keyword targeting
- Plugins: Plugin configurations to have healthy website maintenance and security
3. THE RESULTS
The primary goal was to maximize conversions and consolidate information that pertains to the Therapy industry.
Results:
- Graphics: Logo and graphic design
- Calendar: Squarespace integration
- Business goals: Aligning with business goals, stakeholder objectives, and user needs
- Content creation: Requirement gathering, documentation and content creator user training.
- Customizing post types: Social media types, content blocks, page layout, page design, calendar design, and custom features.
- Figma: Creating basic wire-frame designs with Figma to translate mock-ups into functional and specific web page design to ensure that all design elements are accurately implemented and optimized for specifications by the owner.
- Cpanel/AWS hosting: Troubleshooting, backup, email configuration, database connectivity.
- Google Business Profile: Google Maps, Google Search Console, Google Indexing.
- Plugin updating: Researching, installing and custom configurations .
- Website maintenance: Security, caching, optimizing WordPress websites for speed, performance.
- SEO: Yeost, Wincher, Semrush
Couples Institute of Colorado Owner
“Nathan has built such a strong relationship with our organization that we consider him an extension of our IT/creative/web department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're his top priority.”
