1. THE PROBLEM

Largest issue I found out right away was that KissCam was running an outdated static site.

The site was not functioning properly, no analytics, no SEO, no information to move it to the future and monetize the site effectively. Moving KissCam from a static website to a WordPress website offered greater flexibility, allowing for easier content updates and management as it did in the past.

2. THE SOLUTION

Assessing evolving digital trends and aligning web development initiatives while proactively identifying user needs, assessing available technologies, providing strategic recommendations for a scalable, secure, and user-centric web solution that would enhance engagement and  configured the KissCam website to improve the overall user experience of their web platform.

In addition to technical expertise, this required excellent client-facing communication skills, to collaborate with stakeholders to deliver innovative and effective web solutions.

Key Responsibilities:

• Hosting: GoDaddy staging and hosting, Wix migration, troubleshooting, and backups
• Content Migration: Ensure consistent content messaging, and design across the website, working with stakeholders as needed.
• Website Ownership: Lead the end-to-end management of KissCam, ensuring they meet business objectives, branding standards, and user expectations.
• Site Optimization: Continuously monitor and optimize site performance, including speed, functionality, and responsiveness across different devices and browsers.
• Technical Management: Have a thorough understanding of back end web development and management for best user experience.
• User Experience (UX): Ensure the website provides an intuitive, engaging, and seamless user experience.
• Collaboration with Cross-functional Teams: Work closely with stakeholders to implement new features, campaigns, and product launches on the websites.
• SEO Management: Develop and implement brand new SEO strategies to improve organic search rankings and drive qualified traffic to the website.
• Analytics & Reporting: Use analytics tools (Google Analytics, SEMrush etc.) to track, measure, and report on website performance, user behavior, conversion rates, and other key performance indicators (KPIs).
• Website Maintenance & Troubleshooting: Primary point of contact for the website issues or technical challenges. Ensure timely resolution and oversee regular site maintenance, security, and updates.
• Brand Consistency: Ensure consistent branding, messaging, and design across the website, working with internal teams and external vendors as needed.

2. THE RESULTS

Playing a key role in supporting KissCam’s marketing and re-branding initiatives by implementing creative strategies that enhance brand positioning, and optimize performance through data-driven insights. Focusing on developing and executing with internal stakeholders, ensures brand consistency across all pages while leveraging analytics to refine strategies for maximum impact by implementing creative strategies that enhance awareness, strengthen partnerships, and optimize performance through data-driven insights.

• Design: Developed, and maintained company website using best practices in web design
• Optimization: Ensure the website is optimized for mobile devices and browsers.
• Analytics: Analyze website traffic and user behavior to improve website performance and user experience.
• Business goals: Aligning with business goals, stakeholder objectives, and user needs
• Content creation: Requirement gathering, documentation and content to ensure content is relevant, accurate, and updated regularly.
• Customizing post types: Social media types, content blocks, page layout, page design, calendar design, and custom features.
• Figma: Creating basic wire-frame designs with Figma to translate mock-ups into functional and specific web page design to ensure that all design elements are accurately implemented and optimized for specifications by the owner.
• 
Cpanel/AWS hosting: Troubleshooting, backup, email configuration, database connectivity.
• Up-to-date: Updated with industry trends and emerging web technologies.
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Plugin updating: Researching, installing and custom configurations
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• Website maintenance: Security, caching, optimizing WordPress websites for speed, performance.
• SEO: Yeost